The Canadian Economic Outlook 2024 finds itself at a delicate crossroads.

After a period of rapid growth, it’s expected to slow down, driven by rising interest rates and global uncertainties like geopolitical tensions and lingering supply chain disruptions.

While this presents obstacles for Canadian businesses, it also unlocks doors for those who proactively adapt and embrace innovation.

Challenges and Opportunities for Entrepreneurs

One of the key hurdles for Canadian businesses in 2024 will be the dynamic labour market. As the economy cools, wage growth is anticipated to moderate, easing the talent acquisition struggle for businesses.

But an aging population will continue to strain the market, making the development of robust human resource strategies vital for attracting and retaining skilled individuals.

This aligns with insights from the BDC (“Canadian Economic Outlook for 2024: Shifting into Neutral”), highlighting the crucial role of a strong HR strategy in long-term business success.

Another challenge, as outlined in the CBC article (“What does 2024 have in store for the Canadian economy?”), will be managing costs in the face of rising interest rates.

Borrowing becoming more expensive necessitates increased efficiency and cost-cutting measures. Here, technology and automation come into play, offering avenues to boost productivity and competitiveness.

Despite these challenges, opportunities abound. The economic slowdown is likely to fuel demand for Canadian goods and services in export markets.

Businesses positioned to tap into these opportunities have the potential to thrive, as noted by the CBC article.

Investing in Technology and AI: A Key to Success

In this evolving economic landscape, investing in technology and artificial intelligence (AI) can be a game-changer for Canadian businesses.

As the BDC points out, adopting technology can help businesses “maintain the financial health of their businesses” in a high-interest-rate environment. Here’s how technology and AI can empower businesses:

Boosting Productivity and Efficiency: Technology and AI automate tasks, streamline data analysis, and optimize operations, leading to significant productivity gains.
Enhancing Customer Experience: AI-powered chatbots and virtual assistants provide 24/7 support and personalize the customer journey, fostering loyalty and engagement.
Developing New Products and Services: AI can be leveraged to create innovative offerings that meet evolving market needs, opening doors to new revenue streams.
Gaining a Competitive Edge: Businesses at the forefront of technological innovation will be better equipped to compete in the global marketplace.

The Canadian government recognizes the significance of technology and AI, actively supporting businesses in their adoption.

Programs like the Canadian Innovation Adoption Fund offer financial assistance for technology investments, paving the way for businesses to embrace innovation.

FAQs for Canadian Businesses

How much will the Canadian economy slow down in 2024?

Experts predict growth of around 1-2%, slower than in recent years.

What are the biggest risks to the Canadian economy outlook in 2024?

Rising interest rates, global conflicts, and ongoing supply chain disruptions.

What are some government programs available to help Canadian businesses adopt technology and AI?

Programs like the Canadian Innovation Adoption Fund and the Industrial Research Assistance Program offer financial support.

FAQs for Entrepreneurs

How can I attract and retain talent in a tight labor market?

Competitive compensation, positive work environment, and meaningful career development opportunities can be attractive.

How can I manage costs with rising interest rates?

Reviewing expenditures, negotiating with suppliers, and exploring alternative financing options are potential steps.

What are some specific examples of how Canadian businesses are using technology and AI to gain an edge?

Consider mentioning companies using AI for personalized marketing, predictive maintenance in manufacturing, or automated customer service.


While the Canadian Economic Outlook 2024 presents some challenges, businesses that embrace adaptation and innovation will find fertile ground for success.

By investing in technology and AI, Canadian businesses can enhance their productivity, elevate customer experiences, and develop cutting-edge offerings.

This not only allows them to survive but also to thrive in the current economic climate.

By taking proactive steps and capitalizing on the opportunities that lie ahead, Canadian businesses can pave the way for a bright future.